PR agency guarantees media coverage to mental health organisations
October 29, 2010
A public relations agency is offering guaranteed media coverage to mental health organisations and care providers.
Springup PR is so confident of its inside knowledge of the media industry that it is offering retained mental health organisation clients their money back if it does not secure them press coverage.
Springup PR was set up by national newspaper and magazine journalist Adam James.
For more than a decade James contributed mental health news and features for publications including the Guardian, Nursing Times, Community Care, BBC’s Panorama website, Mental Health Today magazine and Learning Disability Today magazine.
James said: “Everyone of Springup PR's pr consultants is a former journalist. Between us we have fantastic day-to-day working knowledge of the media industry, and what makes journalist and editors bite at a story.
"Over the years I have helped dozens, if not hundreds, of mental health organisations secure profile-raising coverage in the media.
"Recently, one of our mental health organisation clients told us they had just received a grant of £10,000 from an anonymous donor after we advised them on how to feature their service in a regional newspaper. They ended up getting a double-page spread.
"We have also just secured three double-page photo spreads in targeted publications for another client.
“We can offer guaranteed media coverage to retained clients because we are a confident outfit with bags of experience."
James, also founding editor of psychminded.co.uk, picked up journalist of the year award from mental health charity Mind in 2001 for his coverage of mental health issues in the Guardian newspaper and the Times Higher Education Supplement.
Springup PR specialises in mental health, learning disabilities, healthcare, education and housing. The company works with charities, housing associations, and independent care and treatment providers.
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